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VINDICATE THE INJUSTICE “IMPORTED MEAT IS NOT FRESH”

IMPORTED MEAT IS KEPT COLD PRESERVATION AS INTERNATIONAL STANDARDS FOR FRESH MEAT

Imported meat is being favored by consumers due to impressive softness, delicious and tasty taste than regular beef. Currently, demand for beef and pork of Vietnames consumers have increased sharply, while domestic production is not enough. However, a part of consumers still hold prejudice that imported meat, frozen meat is not fresh and delicious because they are frozen meat. Instead, they continue to bet on the health of themselves and their families into the meat of unknown origin, and low safety in the market or roadside stalls with thousands of lurking dangers.

 

Imported meat which is kept cold preservation under proper standards is truly fresh meat.

Overall, imported meat has full certificates of food hygiene safety, quarantine and origin due to be imported from countries where standards of animal breeding and food hygiene safety are very strict such as US, Australia, Canada, Germany, France,etc


According to scientific research, after slaughter, meat will spend three main periods including: Stiffness, maturatation and decomposition.

Stiffness period: as soon as animals are stopped life, in muscle tissue, the stiffness will start. Depending on the type of meat and ambient conditions, complete stiffness time will be different. For beef, at a temperature of 15-18oC, meat has complete stiffness after 10-12 hours. Meat in this period is not good for processing by worst water retention and ability to connect protein, so it does not taste good, very tough, can not be used for processing. This state of meat commonly found selling in market that people usually misunderstand as fresh and “hot” meat.

 

 

“Hot” meat in market is not fresh as we misunderstand.

Maturatation period: This is the period of freshest meat because it has good changes about nature causing aroma and delicious taste. Meat becomes soft, with good elasticity, specific pink color. Meat at this period has high humidity so it is easy to digest. Changing intensity, the nature of meat and maturatation time crucially depends on the ambient temperature. Besides that, it also depends on other factors such as breeds of animal, parts of the animal and the state of animals after slaughter. For example, old animal meat is slower in maturatation than young one, ox meat is slower in maturatation than cows, sick animal meat will not taste as good as healthy one.

 

For cattles in the normal state before slaughter, complete maturatation time as follows:

 

 

The following table shows us the difference of meat in different states.

 

Imported meat is quickly and deeply frozen to preserve nutrients. Meat preservation spends completely biochemical maturatation period to reach a state of the most delicious meat, also known as maturate fresh meat. Then, meat is reconstituted through the slow defrost process and when products come to consumers, they are still completely natural fresh.

 

Imported meat contains nutrients and sweetness, aroma and exceptional softness more than hot meat in the market for it is only keeping at room temperature, poor sanitary conditions, which is the favorable environment for microorganisms to grow quick, then causing meat easy to be perishable, rancid and metamorphic.

In addition, hot meat, under normal understanding, without fast processing will be less nutritious than frozen meat due to the risk of microbial exposure, leading to a high speed of nutrient loss.

Therefore, cooling as quick as possible and defrost as slow as possible is scientific method to have fresh meat with full of nutrition.

 

Defrost properly to reconstitute fresh meat.

 

Specialized Industrial equipment will supply the freezing faster than family refrigerator,  so food should be frozen quickly, the smaller ice crystals cause little broken into the cell and less moisture loss, also less risk of microorganism infection. If you defrost slowly, it will have time to absorb the lost moisture again.

Defrost meat in the refrigerator overnight will give a better quality of meat than under running water tap. And the ability to re-freeze would be simpler if you do not want to cook at that time. If you defrost properly, frozen meat also gives same quality as fresh meat.

 

Benefits of using imported meat - fresh meat with international standards

 

Consumers have abundant choices with imported meat from the leading countries in the world such as USA, Australia, Japan, Canada, etc with high-class delicious taste and safety.

Using frozen meat which is still called fresh meat according to science with full nutrients, delicious softness than meat of unknown origin sold in the market.

Imported meat ensures clear origin, strict international standards, strict protection for the benefits of consumers.

You can keep frozen meat and use it at any time without fear of metamorphism, flavor reversion. With international standards of fresh meat, you completely have peace of mind about health for your beloved family.

 

 

 

Where we can buy fresh meat under international standards?

La Maison International Fine Meat is fresh natural meat according to international standards and it is safe for public health.

 

* La Maison International Fine Meat is maturate fresh meat, this is the period of highest quality meat according to international standards. Meat has red pink color, impressive softness and excellent taste delicious.

* La Maison International Fine Meat is imported from countries posseing  advanced animal farming and leading meat processing technology like Denmark, Germany, France, Spain, USA, Canada, Australia, Argentina, etc...with remarkable characteristics as follows:

 

- Famous breeds of pig, cow on over the world, providing high quality, high-class and very delicious meat.

- Animal feed made from natural resources causing natural taste for delicious meat.

- Modern preserved technology helps maintain, keep and reconstitute meat quality, ensuring meat after reconstituting still natural fresh.

* La Maison International Fine Meat satisfies all the international quality standards of fresh meat (Europe, US, Canada, Australia, etc...) and safety standards of food hygiene in accordance with the law of Vietnam. All products are registered quality declaration and strict quality control according to GMP & HACCP standards, so they ensure health and safety.

* The imported meat products are sold wholesale and retail at La Maison chain of stores with professional, safe, convenient service quality, and always for customers’ benefits.

 

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